This book presents the design and history of Poliform from a uniqueperspective that of fashion photographer Paolo Roversi.This is the story in pictures of a dimension of living that differs from every other.While there have been attempts to create a philosophy of interior design, therehas rarely been an effort to discover the soul of furniture and objects. That iswhat Paolo Roversi has tried to do with his camera in these pages, which aredevoted to Poliform, the Italian company that has successfully transformedancient Italian artisanal traditions into contemporary furniture. By using whathave always been his raw materials time, light, space Roversi leads us on aphotographic journey to the middle of the Poliform universe, helping us to relivethe company's story and capture the mysterious, unmistakable soul that makesthe surfaces and volumes of its objects vibrate.Paolo Roversi is a contemporary Italian fashion photographer. His work has beenthe subject of solo exhibitions worldwide, including at Pace MacGill Gallery in NewYork, James Gallery in Moscow, and Comme des Garçons in Tokyo, among others.Chiara Bardelli Nonino is the photo editor of Vogue Italia and L'Uomo Vogue. Sheis the curator of the Photo Vogue Festival, for which she curated and produced the exhi-bitions The Female Gaze, Fashion & Politics in Vogue Italia, All That Man Is Fashionand Masculinity Now, and Italian Panorama.