Mincho 16 is overdone, full of decorative fantasy, formal exuberance and hand-made creations, but it doesn't wish to be just yet another coffee table book'.Branded as empty or easy and closely linked to consumption processes, advertising illustration is, in fact, a universal language that boldly inform, imaginatively create beautiful objects, educate taste and are capable of stirring emotions. We saw this in a selection of packaging designs (Pomme Chan), paper scenographies (Maud Vantours) and murals (Camille Walala) that delight brands by thinking up ingenious and playful campaigns.We also reflect on the seductive power of materials and manual processes through creations that cross boundaries between design and art (Merjin Hos, Chiaozza and Ruohang Wu), textile initiatives on which illustrators and artisans collaborate, or books designed so that children can experiment contemporary art from doing (Marion Deuchars). An issue dedicated to decorative arts and interior design that invites us to explore the close link established between intimacy and the domestic. This way in Daisy Jacobs' animations and Brecht Evens' comics the scene turns into a type of autobiographical landscape of who inhabits it.