Creative curve, The - How to develop the right idea at the right time
Marketing guru Allen Gannett overturns the mythology around creative genius, and reveals the real secret behind breakthrough commercial success...
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Marketing guru Allen Gannett overturns the mythology around creative genius, and reveals the real secret behind breakthrough commercial success achieving the right balance between the unique and the familiar We have been lied to about the source of creative genius We have been spoon-fed the notion throughout our lives that creativity is the province of a brilliant few...
Autor@: Gannet, Allen
ISBN: 978-0-525-57604-4
Idioma: Inglés
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