Imagination machine, The - How to Spark New Ideas and Create
A guide for mining the imagination to find powerful new ways to succeedWe need imagination now more than ever to find opportunities in adversity,...
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A guide for mining the imagination to find powerful new ways to succeedWe need imagination now more than ever to find opportunities in adversity, rethinkour businesses, and discover new paths to growth. Yet too many companies have losttheir ability to imagine. What is this mysterious capacity? How does imaginationwork? And how can organizations keep it alive and harness it systematically?The Imagination Machine answers these questions and more. Drawing on theexperience and insights of CEOs across several industries, as well as lessons fromneuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves andJack Fuller provide a fascinating look into the mechanics of imagination and lay out asix-step process for creating ideas and bringing them to life.
Autor@: Reeves, Martin
ISBN: 978-1-64782-086-2
Idioma: Inglés
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