Rethinkinig users - The Design Guide to User Ecosystem Thinking - Libro+cartas
Knowing your users stimulates your imagination and helps you create more exciting andeffective design solutions. But there is a problem: the...
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Knowing your users stimulates your imagination and helps you create more exciting andeffective design solutions. But there is a problem: the current conception of the user' isincomplete and based on outdated notions. These notions of simple, direct relationshipsbetween people and products are no longer valid in today's complex, technologicallyinterconnected world. This fun and practical book with a set of cards will change the wayreaders think about users.Rethinking Users introduces a radical new approach that questions some of our mostfundamental ideas about the nature of user experience. It points to new opportunities tocreate products and services that help users in new ways. The book includes a deck of userarchetype cards and step-by-step team activities for unlocking new user-centred thinkingand design inspiration. For designers, design researchers, strategists, innovators, productmanagers and entrepreneurs in almost any field.
Autor@: Youngblood, Michael Chesluk, Benjamin Haidary, Benjamin
ISBN: 978-90-636-9581-1
Idioma: Inglés
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