Digital design plays a crucial role in how customersexperience a brand. However, corporate websites andonline shops are only part of interactive brand identity;complex user experiences closely interlink conception,design and technology, and integrate consistentprototyping and testing. The importance of mobileexperience has grown exponentially in recent years,while interactive ads, chatbots and digital billboardsare increasingly found in the real world. The interfaceis now the brand, and this changes the professionalprofile of designers.This extensively updated edition of BrandedInteractions is a practical handbook for professional digitaldesigners and those just starting out. It guides the readerthrough the process of digital brand design in five keyphases: discovering a demographic, defining an actionplan, designing an interface, delivering a quality product,and distributing the design to the marketplace. Packedwith real-world examples from brands like Google, Amazonand Lego, this book incorporates a wealth of design theoryand diagrams to help build a solid framework for anyproject incorporating brand strategy at every stage